WhatsApp Broadcast Campaigns for E-commerce Brands in India
WhatsApp gets 90%+ open rates in India. Email gets 20%. For Diwali, Big Billion Day, and seasonal promotions, your opted-in customers are 5× more likely to see — and act on — a WhatsApp campaign than an email. ConvoHub's broadcast module handles CSV uploads, Meta-approved templates, segmentation, and delivery analytics.
Opt-in only — this is not a bulk SMS tool
WhatsApp marketing requires explicit customer opt-in. All campaigns must use Meta-approved message templates. ConvoHub does not enable cold-list blasting. Brands that violate WhatsApp's Business Policy risk permanent account suspension. All broadcasts must comply with TRAI guidelines and India's IT Act. ConvoHub provides the platform; your brand is responsible for consent collection and compliance.
Your Indian customers open WhatsApp 30 times per day. They open email twice.
Indian e-commerce brands spend crores on email marketing infrastructure for campaigns that reach 15–25% of recipients. Meanwhile, WhatsApp — already on every Indian smartphone, already checked constantly — sits unused as a marketing channel because most brands don't have access to the WhatsApp Business API.
ConvoHub gives you access to WhatsApp Business API for broadcasts, combined with a full support inbox — so a Diwali campaign that drives 500 replies doesn't overwhelm your team. The broadcast and the response are handled in the same platform.
Email open rates falling, WhatsApp open rates at 90%
Indian inbox zero culture means marketing emails get skimmed or deleted. WhatsApp messages are read. For time-sensitive offers, this difference is the difference between a good campaign and a great one.
Diwali and seasonal campaigns need instant reach
Big Billion Day, Diwali, and Republic Day sales last hours. A campaign that takes 2 days to reach your audience via email is irrelevant. WhatsApp delivers instantly.
Broadcasts that get replies have nowhere to go
Most WhatsApp broadcast tools are one-way. When customers reply — asking about a product, placing an order — there's no inbox to manage the response. ConvoHub handles both.
ConvoHub WhatsApp broadcast for e-commerce
CSV contact upload with segmentation
Upload your opted-in customer list via CSV. Tag customers by segment — high-value, first-time buyer, dormant 60-day, city — and target specific segments for each campaign.
Meta-approved message templates
All broadcast messages use pre-approved Meta templates. ConvoHub helps you create and submit templates for approval — promotional, transactional, and utility — so your campaigns go out without delays.
Campaign scheduling
Schedule your Diwali campaign to launch at 9 AM on the first day of the sale. Set reminder broadcasts for cart abandoners 4 hours before a flash sale ends. No manual sending required.
Delivery and read analytics per recipient
See sent, delivered, and read status for every recipient in a campaign — not just aggregate numbers. Identify which segments have the highest engagement and refine future targeting.
Replies land in your shared inbox
When a broadcast recipient replies — asking about a product, requesting a size, or placing an order — the conversation opens in your ConvoHub inbox. ConvoAI handles the first response.
Shopify integration for purchase-triggered broadcasts
Trigger automated WhatsApp messages based on Shopify events — order confirmation, shipping update, delivery confirmation, review request — without manual campaign management.
What Indian e-commerce brands broadcast on WhatsApp
Diwali flash sale launch
A D2C fashion brand sends a Diwali sale announcement to 50,000 opted-in customers at 10 AM. 45,000 see the message within 2 hours. 8,000 click through to the sale page — 10× the click volume of their equivalent email campaign from the previous year.
Abandoned cart recovery
An electronics brand triggers a WhatsApp message 2 hours after cart abandonment: "Your [product name] is still in your cart — complete your order with free delivery today." Abandoned cart recovery rates on WhatsApp run 3–4× higher than email for Indian consumers.
Win-back campaign for dormant customers
A beauty brand identifies 15,000 customers who haven't ordered in 90 days and sends a personalised re-engagement offer. The WhatsApp message gets 82% open rate; the parallel email gets 18%. The WhatsApp campaign drives 6× more orders from the same segment.
Post-delivery review request
A home goods brand automatically sends a review request via WhatsApp 3 days after Shopify marks an order as delivered — personalised with the product name and a direct link to the review form. Response rates are 4× higher than email review requests.
Frequently asked questions
Is WhatsApp broadcast marketing legal in India — do I need customer consent?
Yes, consent is mandatory. WhatsApp's Business Policy, India's IT Act, and TRAI guidelines all require that you only send marketing messages to customers who have explicitly opted in to receive them. ConvoHub's broadcast module is built for opt-in only — you cannot import a cold list and blast it. All campaigns must use Meta-approved message templates. ConvoHub does not facilitate spam or unsolicited messaging, and accounts violating WhatsApp's policies risk permanent suspension.
What open rates do Indian e-commerce brands see on WhatsApp broadcasts vs. email?
WhatsApp broadcast messages consistently see 85–95% open rates in India, versus 15–25% for email marketing. Click-through rates are also 5–10× higher on WhatsApp — because the message arrives in a personal communication channel the customer checks constantly, rather than an email inbox they skim once a day. For time-sensitive campaigns like flash sales and Diwali offers, this difference directly impacts revenue.
How does ConvoHub's CSV contact upload work for WhatsApp broadcast campaigns?
You upload a CSV file with your opted-in customer list — name, phone number, and any custom fields (purchase history, city, segment tag). ConvoHub matches the numbers, validates opt-in status, and lets you preview the personalised message for each recipient before sending. You can schedule campaigns in advance — set a Diwali sale broadcast to go at 10 AM on the campaign start day — and track delivery and read rates per recipient.
Can I segment my WhatsApp broadcast list by purchase history or customer behaviour?
Yes. You can create segments in ConvoHub — for example, "customers who purchased in the last 30 days" or "customers from Maharashtra" — using contact tags you set during import or sync. You can also integrate with your Shopify store to automatically segment customers based on order history. This means you can send a targeted "you haven't ordered in 60 days — here's 15% off" campaign rather than a generic blast.
What happens when a customer replies to a WhatsApp broadcast?
This is where ConvoHub differentiates from SMS or email blasts: when a customer replies to your broadcast — asking a question about the offer, enquiring about size availability, or placing an order — that reply lands in your ConvoHub shared inbox as a conversation. Your support team can respond directly, or ConvoAI handles the first response. Every broadcast has the potential to start a real conversation, not just deliver a message.
Run your next campaign where your customers actually are
14-day free trial. Set up your first WhatsApp broadcast campaign — opt-in list, Meta-approved template, scheduled send, reply inbox — all in one platform.
Opt-in only. All campaigns require Meta-approved templates and customer consent. ConvoHub does not support spam or cold messaging.